JD.com’s play to attract foreign luxury brands has brought mixed results throughout the years. The e-commerce giant currently has partnerships with more than 200 luxury brands, including Prada, Salvatore Ferragamo and Giorgio Armani.

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The counterfeit luxury-brand mooncakes have an estimated value of over €70,000, and four people were arrested in the sting. The mooncake is a delicacy that is a crucial part of the Chinese Mid-Autumn Festival, or Moon Festival, which this year will take place on 21 September.

In Thailand, there is no specific legislation addressing online selling of counterfeit goods. However, brand owners can rely on several laws to protect their IP rights in Thailand when counterfeit goods are identified on online platforms and websites.